That's common on the software from the companies producing the machines (we had it too), and isn't quite enough.
It is pretty ridiculous in these cases, honestly. This particular picture didn't have a "photographer's studio" setup - it was an outdoor picture with the family around a long, metal farm gate and the photographer sold the customer the CD. There wasn't much the store could do to prevent this, and we had to start physically checking a lot of pictures at that store.
