Tangential, but designing devices to handle shock is surprisingly hard as well. I was once tasked with building 900MHz GPS transponders that would allow us to see the shape of a tether being pulled behind an airplane. The device was about the size and shape of a soda can. Occasionally they would get dropped, impacting at terminal velocity.
One early prototype had a li-ion pouch cell (yes, I'd do things differently now). After an impact, I pulled it apart and found that the battery, via plastic deformation, had perfectly fitted itself to the contour of the inside of the enclosure. IIRC it was still working when I pulled it apart.