A company that trades like a railroad company shouldn't be gloating about how little of the market share they want. there is no room for apple to expand with their rich people first strategy. Eventually you run out of new rich people to sell your products to.
Apples investors do not expect them to grow much more unlike Google or Facebook which both act as monopolies in both the smartphone and online markets. I'm sure apple knows what it wants but it sure doesn't show any abition to take over the world with their products.