However, there were some features that I simply could not add to it. Features that if I didn't have the tooling bogging me down, I could implement in 10 minutes.
https://github.com/gohugoio/hugo/issues/3659
I can't fault Hugo for that GH issue though. The author's response is valid.
I know I sound grumpy. Hugo is great. It is a far better option than Gatsby. The features that it has are very simple and straightforward (no graph nodes/graphql/webpack-esque abstractions). I actually highly recommend Hugo.
edit: To add onto my original comment, I encourage people to read this blog post.