That is pretty hard to do.
https://www.investopedia.com/articles/investing/020515/busin...
I mean they are in all of history the fastest to a $100B market cap and since started in 1998 it was right at the .com bust. Then the fastest to $200B.
Does that not take good management?
Conversely, if Bing was shut down at the same time, Microsoft would shrug and keep on rolling.
The good will from the OSS community in maintaining G+ can be easily paid for in the 250% growth you referenced. And please, save me from the 'we need to double down and focus on products that matter' - no, you need to maintain some credibility for your product ownership.
That's why I don't spend a single dollar with GCE.