For many, Google search reduced to a search engine for Wikipedia and StackOverflow and a couple of other big sites. This poses a long-term threat for search.
The funny thing is that while it's obviously synergetic, up to 2012 it was a Urs' toy project on the back-burner. It was mostly run from SEA/KIR with MTV leadership largely oblivious. There were gems like this, for example: once they forgot to cover cloud organization in the company OKR meetings broadcasted to all employees :) Only when they realized that external clouds grow so fast that Big G can loose it's preferential access to volume discounts GCP suddenly became the priority (to detriment of TI, which now largely is after-thought).
I'm convinced that Google going to cloud too late is going to be seen in history books in the same light as Microsoft/IE fiasco.
Please don't do this. It's alienating for people not in your gang.
Since external-facing cloud projects have very simple and transparent metrics (unlike internal TI projects), Cloud/TI organization mostly concentrates on cloud projects nowadays.
If memory serves this was the PA (Product Area) originally responsible for GCP before Cloud became its own PA. But TI was headed by Urs and is responsible for the internal Google infrastructure (Colossus, BigTable, Spanner, etc).
