What is frustrating with plus though, it was clear from outside Google that the company wasn't completely behind it. It also seems like it was good enough that they could have played with it to find the right recipe. I haven't followed it that closely, but from the outside, it looks like it launched, it didn't achieve facebook-like popularity immediately, they just sort of babysit it for a while and now it's shutting down. I know better, but it doesn't seem like the company tried very hard... Where were the stupid drug dealer games or some kind of fantasy football apps? It was only part social or something.