the social graph we are building are around specific context, relationships, events, and interests that you actually care about versus linear connections that linger in a 1 to 1 friend based social graph. single Fridges might be single serving and temporal but as more are created the relationships that are built/formed/carried on to others are what is valuable.
monetization is definitely in the works with a few things cooking and not necessarily from freemium offerings only.
while the right acquisition is fine and dandy we are trying to build something that has legs...