Well yes obviously it's important to the fab. Higher density allows them to fit more dies on a wafer, sell for slightly higher margins, whatever. Great for Intel but again absolutely zero reason for end users to care. Pricing is basically completely divorced from the manufacturing costs anyway.
When someone says something like "Intel's 14nm is as good as TSMC's 10nm" I think most people would expect this to be talking about the performance of the chips being produced.