It wasn't until Napster made that 0 minutes of googling that MP3 filesharing really took off.
For something like this to end up on millions of desktops, you have to be able to explain it to a half-stoned frat at a party. "Five minutes of googling and then some nerdery"? No chance. "Install this, go to the quad and you can sign into the facebook of any other person there?" Yup, that's going to spread like wildfire.