I agree that Tesla overhypes their system the most and that contributes to consumer confusion. They use the classic Silicon Valley tactic of making their features which are comparable to competitors seem light years ahead through marketing. On one hand, it sucks for consumers, on the other hand, this type of advertising is rampant and they are playing the game.

Tesla’s over promising does erode trust. There’s only so many times you can promise stuff that’s obviously overhyped or years out (FSD) before consumers will stop believing the hype.

What’s interesting about Tesla is that almost all of their controversy is self inflicted by Elon’s comments.

What’s not clear to me is if this is intentional as he wants to stay in the news cycle or if it’s driven by his ego.