No, I’m saying Apple has been using industry standard controllers until literally the MacBook Air refresh that just launched.
https://www.anandtech.com/show/12670/the-samsung-970-evo-ssd...
You can buy this SSD today. There are others like it, and some, like Intel's Optane SSDs actually substantially outperform anything Apple has put in their computers in terms of IOPS, even though the Optane line hasn't focused on raw sequential throughput yet. Off the shelf SSDs get the much vaunted performance of "Apple's" SSDs (they're just normal SSDs...) being discussed in this thread.
In fact, the SSDs in those windows computers are as fast as the one I've linked to. The benchmark you were linking to was benchmarking NTFS vs APFS under a small file I/O workload, which NTFS sucks at. It was not benchmarking the SSDs in any effective manner. I am certain that I pointed this out in my comment above! If those laptops were copying a few large files, the performance would have been identical. If those laptops were running Linux, the performance would have been identical.
Look here! https://www.anandtech.com/show/12167/the-microsoft-surface-b...
Scroll to the bottom and tell me what you see! Yes, that SSD is performing as well as your vaunted MacBook!
Apple's iPad Pros are technological marvels. Their laptops' storage systems are not, and you're just deceiving yourself if you think otherwise.