When I worked at GoDaddy, there were around 2/3 of the company was customer support.
At the current company I'm at, a cryptocurrency exchange, our support agents frequently hear they prefer our service over others because of our fast support response times (crypto exchanges are notorious for really poor support).
All of my interactions with Amazon support have been resolved to my satisfaction within 10 minutes or less.
Companies really ought to do the math on the value that comes from providing fast, timely, and easy (don't have to fight with them) customer support.
Google hasn't learned this lesson.