It's true that iOS has a smaller share of the market globally, including many parts of Europe, but this overshadows the fact that iOS is almost on par with Android in the United States (44.3% to Android's 54.5% as of May 2018), probably higher among affluent users, and the leading mobile operating system in other countries such as Britain:
https://www.statista.com/statistics/266572/market-share-held...I feel this is often overlooked in discussions where users from certain areas where iOS is less prevalent don't understand the perspective of users from other regions where iOS is more popular.
