From experience. Not to beat a dead horse in this thread, but logging is still the simplest example to grasp. Good logging takes 0 extra time over bad logging, the only difference is talent.
But you'll see this across the board. People who write well organized, readable, low coupled code do so naturally and at more or less the same speed as people who write piles of poo. They might both achieve the same functional output, but the clean code will pay dividends in the future (and not just long term, even next week when you have to make a little change)
Also, quality is pretty core to a number key principle of the Toyota Production System (which many startups _attempt_ to emulate). Kaizen, muda and jidoka.
Fred Brooks might have written "plan to throw one away; you will, anyhow." But he also wrote: "Study after study shows that the very best designers produce structures that are faster, smaller, simpler, clearer, and produced with less effort. The differences between the great and the average approach an order of magnitude. "