Refined data probably means getting insights from the vast amount of aerial imagery (and related like SAR or elevation model) data that has become available in recent years. Having access to the data is one thing (e.g. Landsat and Sentinel provided by Google, Amazon and other parties), but processing it efficiently is still non-trivial.

Examples include Land-Cover-Mapping (mapping pixels to classes like forests, urban areas, water, etc.) which can then further be used to do crop monitoring or land-use monitoring.

I guess this is different than the product AWS is offering here, which is more about getting the data from/to the satellite, but not about processing (at least for now).