> A good example was the branding of the PS2's processor as the "Emotion Engine," (
https://en.wikipedia.org/wiki/Emotion_Engine) which in the runup to release got hyped as some kind of fundamental breakthrough in computing that would let the PS2 render things like faces with so much detail they'd be able to break your heart.
That reminds me of the hype around the PS3's cell processor. There was a lot of videos comparing the graphics between the PS3 and the Xbox360 that showed really no difference between the two. I don't know enough about processor architectures to know how awesome it really was. However, I imagine that a game studio making a game for both platforms would use the least common denominator of both consoles, causing them to look the same. Also, it's probably in the best interest of the studio for a game to have a consistent look across platforms.
I wonder if the cell processor was really as awesome as it was made out to be. Going by what one heard, you'd think Sony was losing money from manufacturing costs with each console sold. Then again, maybe it's true in a sense. While the PS3 was $600 and had bluray movie playback as some small feature, bluray players cost around a $1000. It was crazy to see people eyeing those things, considering buying them.