Most were perplexed by the problem as the URL spread, and the article, in my opinion, did more to confuse than explain. The newer article linked here, which I only skimmed briefly, looked to probably make the situation worse judging from its visual aids.
I thought it was obvious and simple to understand (and explain) how this worked:
The wind pushes the vehicle via simple drag forces, this alone can accelerate it, eventually approaching the speed of the wind.
The vehicle also drives a propeller via its forward motion through a mechanical drivetrain.
By spinning, the propellor acts as a forward motion compensator, and the wind will exert force against it even when the vehicle travels at speeds >= the wind.
Introducing sailboat-based analogies does not help understand any of this in my opinion, it only serves to confuse the audience. The folks behind developing this vehicle come from a sailing context, which explains why they're approaching it from that perspective. For the general public, sailing is not a natural model for reasoning about this stuff.
[1] https://www.wired.com/2010/06/downwind-faster-than-the-wind/
The sailboat thing isn't really an analogy—it's a direct comparison, and the operating principle is the same. There are a lot of resources explaining the phenomenon of "apparent wind" and how it's possible for a sailboat's downwind velocity component to exceed the environmental wind speed. If you understand vectors at the level of a college freshman, you can understand how that works; you don't have to be a sailor. From there, the "cylinder Earth" thought experiment provides the intuitive leap to the operating principle of this dead-downwind vehicle.
They do touch on the concept of a faster-than-the-wind VMG downwind, but they probably should have emphasized it more in the explanation.
There's value in the ground vehicle model for explaining to someone how sailboats can travel faster than the wind propelling them. But I don't think sailboats are a useful teaching aid in the opposite direction; explaining how the ground vehicle works.
So unless the goal is to teach specifically about sailing, I feel it's best to leave it out entirely. Except maybe at the end as a passing mention like "BTW, this is how sailboats manage to sail faster than the wind as well."
At a multiplier of 3x windspeed, it seems like the fact that there's wind at all is irrelevant other than to get off the starting line. You're generating your own wind power by pushing the propeller through the air. Is this correct?
Because if this works other than directly downwind, you have a perpetual motion machine - scale up, drive in a circle, and hook a dynamo to a wheel. Which makes me think I've neglected something somewhere...
Edit - from the Wired article:
"Skeptics think that the wind is turning the prop, and the car is turning the wheels, and that's what makes the car go," Cavallaro said. "That's not the case. The wheels are turning the prop. What happens is the prop thrust pushes the vehicle."
OK, now I'm really confused. I thought the prop rotation was screwing through the air slower than the relative airspeed and driving the wheels - now you're telling me that the wheels are spinning the prop to produce forward thrust?
If he can go from sitting still: wind speed -10, ground speed 0, to W0/G10, and accelerate up to W20/G30, what happens if the wind drops to 0 mid-run? Can he keep going at W20/G20, isn't that easier than W20/G30?
The propellers are being pushed into a spin by the difference between the airspeed and the groundspeed. (Note that the propellers are locked to the ground by the wheels.) As they spin, the blades generate lift. That lift then pushes the craft forward.
Take away the difference between airspeed and groundspeed, and nothing is keeping the blades spinning. Therefore the system will run to a stop due to friction.
The connection between spin and lift is mediated by aerodynamics, not a mechanical linkage. And aerodynamics allows the vehicle to be pushed faster than the spin. Which is why, if you get friction low enough, it can go faster than the wind. And not slightly faster, but a lot.
Place the vehicle on a moving treadmill with the wheels rotating at the speed of the treadmill belt so it is unmoving in the middle of this treadmill. The wheel gearing would drive the propeller. Notionally, the propeller adds thrust to the vehicle more than it adds resistance to the wheels and causes the vehicle to move forward on the treadmill.
But consider, if you put an ideal toy car on a treadmill with a friction less axle etc, it would obviously never exceed the treadmills speed. At best it would stay mid treadmill for ever.
The idea is that some combination of additional gears and propeller would allow that toy car to continuously to speed up, theoretically infinitely. Understandably there is skepticism about this.
You can't generate the differential with clever aileron wings, either - has to be in a different medium, otherwise the thing would just tumble.
Spoiler: They went almost 5x faster than the wind propelling the craft