The claim of the article is that apple can price their mobile devices lower than the competition because they benefit from superior supply chains and manufacturing. The fact that google chooses to restrict the market application to OHA member devices with SIM cards doesn't change the fact that archos is delivering products in the same basic hardware class for less money.
You're accusing Gruber of ignoring certain competitive products which, by your own admission, aren't competitive products. The Nook is also in the "same basic hardware class for less money."
Should an article about laptop hardware component pricing only compare hardware costs of machines that come pre-installed with office? He doesn't seem to think so as he compares pc's and macs on average hardware costs but they can't all run osx.