I have never seen an organic food commericial. I haven't seen a fruit or vegetable commercial for years.
I have seen products over labelled like the low carb steak or the sugarfree water. These products were always low carb or sugarfree.
DDG attacking google tells us they are shooting for number 2. Attacking google provides free advertising. It also tells us if they get bigger they will double down on being different from google so the chance they will suddenly turn against privacy is unlikely. If it does happen funding is running out.