DDG satisfies most of my searches on the first go, and I’ve never had success with !g after a failed DDG query.
Furthermore, the Google results has a cluttered design with sparse information, so it takes much longer to figure out that I haven’t found what I’m looking for.
I’d say Google is the one failing to compete on search quality. At one point they did, but now Google’s consumer products compete on brand awareness and price, which they can only do because of their conquests in the advertising industry. Most people are not Google’s customer, they are part of Google’s enterprise product: the attention of people whose data profiles meet various requirements.