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0 pointsfermienrico7y ago0 comments

Paula needs to retire. She has ruined the Library of Congress logo - the classic Library of Congress logo by C&G&H with this crap: https://www.pentagram.com/work/library-of-congress/story

It's like they recycled left overs from the EFF logo job.

Pentagram is hit or miss depending on who leads the project. Michael Beirut is one of the better partners and designers at Pentagram.

0 comments

vokep7y ago

I'm in full agreement.

like...seriously? they really thought there was improvement to be made on the Library of Congress logo? Its a book...and its nice and iconic, recognizable. They said the new design gives a brand identity thats more "accessible"...what is not accessible about a book? I get that the library has more than books, but that doesn't really make the old logo any less relevant.

gamma-male7y ago

That's quite a reaction you're having here.

fermienricoOP7y ago

:-)

This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-lo...

WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli.

It blows my mind.

QML7y ago

While both the Library of Congress and American Airline logos are iconic, they look fairly outdated and aren't as flexible.

Look at the new Library of Congress logo [1], and think if that could've been done with the older one.

[1] https://www.pentagram.com/work/library-of-congress#23433

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toomuchtodo7y ago

Because it gives them something to do.

jen729w7y ago

I’m upset about that from Australia. What a disgrace.

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