After experimenting, A/B/C/D/E testing, etc I found that using the lowest, simplest landing page possible actually led me to gain thousands more followers and a much higher conversion. I don't even post content on the site - the content is only accessible through the newsletter itself (or links or search, but nobody does that).
Part of me wonders how much of modern UI/UX is oversell, especially when explaining value proposition to an educated, skeptical audience. I mean look at any dime-a-dozen SaaS company - there is so much unnecessary information going on on every landing page when ultimately the goal is typically just to get someone to "Request a Demo" on the page.
Also, shameless plug to sign up yourself if you'd like.
Management tips to fire anyone who doesn't "spark joy" (https://www.techloaf.io/2019/01/17/tips-from-a-titan-tidy-yo...)
PIP'd employee claims sanctuary in lactation room (https://www.techloaf.io/2019/01/17/pipd-employee-claims-sanc...)
Here's a snippet of the final product, hidden behind the landing page. (https://us17.campaign-archive.com/home/?u=14538d8f8591165977...)
