There's some powerful dissonance going on. I once interviewed an engineer. We spent a good 15m of the hour-long interview talking about the moral implications of social networking, the potential for powerful technology to cause harm, and what a developer's imperatives were. He was completely on the "side of right" - must use powers for good, data harvesting is bad, Facebook is an immoral business etc.

He turned down our offer to take a job building a data analytics platform at Facebook. "Oh it was just too exciting tech not to work on."