Right, so I was speaking personally there and I can confidently say among the priority of things I care about my relationship with my wife, how I manage my budget and my overarching career goals all of the decisions related to these things are done with a great deal of deliberation and research. So I'm not saying I'm somehow special and immune to propaganda, but I think when practically anyone takes the time to research and deliberate on big decisions and asking people they trust for advice these companies have a marginal effect.

I can specifically point to times where these companies have and have not influenced my decisions. For example my wife and I decided we could afford a 3k vacation this budget was informed by looking at our incomes, expenses, savings and job security. But social media definitely influenced where we chose to go and what we did once we got there. I'm much more concerned with the first decision (I can afford to blow 3k) than the second (where we ended up going).