>However, do you really believe in this concept of a conspiratorial all powerful MSM, that spans the political spectrum and co-ordinates efforts to refute viewpoints
Pretty much all the media we see is controlled by a handful of corporations with varying degrees of connection
https://assets.rbl.ms/18622935/980x.jpg
It's worse now than the image above because AT&T is purchasing Time Warner
With relation to Facebook it's pretty obvious that everybody in the traditional media industry would like to see them lose influence because it costs them money. Instead of watching the news or buying newspaper subscriptions people get the info from Facebook. There really doesn't need to be coordination because it's in their self-interest to pile on Facebook.
Go back 20 years before social media and if the news and the newspapers didn't cover it, it basically didn't happen. The MSM has lost a massive amount of influence due to social media because they can't completely control what information is spread around.