you talk for 15s about it on that video. I will try to read the secondary paper on this... but doesn't look like it can protect against someone just generating hashes for multiple accounts from the same stored data.
P and (the fake) P2 can both reply to V with perfectly normalized storage.
But regardless if the protection works against bad actors, it definitely "works" against good actors if you take into account storage prices. E.g. P1 and P2 are two distinct good actors. They both pay cloudProviderA for storage. P1 and P2 bid on the same filecoin storage contract. They store that independently of each other, but cloudProviderA normalize the storage (with their own backup and consistency solutions). But with this protection scheme, since the cloud provider can't normalize, the cost will eventually go up because their normalization margin got erased. Over time, the data storage cost for good actors will go up, while for bad actors (assuming they are possible) the profit will increase.