They need to focus on what's made them most of their money over the past years, game sales for series games (FIFA, NASCAR, etc.) and great first-party titles that aren't on a rushed release schedule. Apex is a great example of the latter. Nobody knew it was coming, and it ended up being a polished game that will probably make EA a significant portion of money.

Disclaimer:? I play Apex, and legitimately enjoy it. I also play Anthem, which although not the _best_ game in the world, is still of pretty high production value from what I've played.