I can't stand this template anymore. There's probably a natural cycle/rise-and-fall for these things.

1) Problem identified, "how do i quickly and efficiently describe the purpose of what we're doing"

2) "[existing popular company everyone knows] for [different market that it can be applied to]" is passed on to others to solve that problem. Phrase becomes popular, more people start using it.

3) Everyone starts using it, phrase becomes overused.

4) People begin questioning whether it still has the same meaning or if it's changed contexts since it was originally suggested.

5) People despise hearing it.

I'm right around step 4 there at the moment, heading towards 5. All I keep thinking is "so you're using the same phrase everyone uses, yet you're telling me you're revolutionary, and groundbreaking."

I get that it's just one phrase, and I'm starting to make assumptions here, but I think at some point it becomes more formulaic. And it's hard for me to believe you're hacking, innovating, and revolutionizing when you're following a formula. It's just more "I'm in-the-club" language now.