Or more bluntly: click bait wins. Now you don’t get away with taboola style headlines here, they have to be more sophisticated, but they need to grab interest.
I got most of my karma through «clickbait» stuff. If you manage to post something like the Apple annual report, you can get a million free points basically. You just gotta be quick.
Click bait is an unfortunate reality but I think it's possible to create decent titles that are not just misleading. Personally I think this OP might even be a bit too much, but milankragujevic's was plain confusing.
