Because that's the literal definition of local noon.
That has value in any society that values precise measurements of physical observations.
A purposefully inaccurate time zone is the equivalent of changing the length of the meter to make your daily commute less distance in the winter and more distance in the summer, or to make the meterstick longer all year just so you don't have to drive as many meters every day. It's ridiculous for distance, so why do we do it with time?
Business hours are almost entirely arbitrary anyway. Change them instead.