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but he doesn't seem to have a lot of depth of policy...???
Are you saying that you believe people will be out there voting based on who has the best policies?
Serious question.
As a matter of full disclosure, I, personally, don't believe that's how elections work. I think people vote for the guy or gal they like who also has the ideas they feel most comfortable with. Not the guy or gal they like the best. (Although, at times, a candidate that they like better.) And not the guy or gal with the best ideas overall.
People are more than flexible in this regard. If a candidate out there has terrible ideas, but people like him or her better than the other candidates, that candidate will get the votes. Not because people think he or she's best for the job, but more because they want to keep the other candidates away from power. They don't even need to like the candidate, necessarily. They just need to DISlike the OTHER candidates.
In short, I believe there are lots or reasons people vote. (Or not.) But I don't believe that policy analysis is one of them.