They tried to sell functionality that isn't good at raytracing for raytracing, and hardware that has a 4x4 matrix ALU as a tensor unit for AI, but it isn't big/powerful enough for existing AI frameworks to take advantage of in normal usage (nor should a desktop-oriented card have such a thing).

... and then they enabled their raytracing API on GTX 1000 series cards, after repeatedly telling them it requires the hardware acceleration that RTX 2000 series cards have. Not only that, it didn't perform all that badly.

So yeah, that new Radeon series is looking mighty nice right now.