"Never go with your first instincts."
Google "Always go with your first instincts" = About 50,800 results.
Google "Never go with your first instincts" = About 7 results.
Both of those are clearly stupid advice to give. But if I had to choose one, I'd go with "Always go with your first instincts" based on my own anecdotal evidence.It's just 37signals being contrarian, pretty much their MO.