Hmm, reading the comments here suggests to me this is an area that is both important and where we perhaps do not even know what "woke" looks like - it feels like a huge complex area - as such I have edited my comment to -

"yeah dating apps are likely to be the only major environmental change in the past decade to have had such an effect - but the mechanisms around this are manifold and complex and we must avoid being too simplistic in our models for how matches occur"