This is really only true at the margins.

> Why would a woman settle for a friendly 165 cm guy with a good job, if a 185 cm "lumberjack" is only few swipes away (in theory, because there are many more women competing for him)?

For the same reason most people choose friends based on who they get along with instead of who has the most money/status. After all, why spend time on a friendship that only gets you a beer now and then when you could spend your time befriending people with yachts and ski lodges?

People crave closeness and belonging. Being close with someone who you actually enjoy spending time with feels better than having sex with someone you don't care about.

Note: few people enjoy the company of another person merely because that other person "has a good job" or is merely "friendly". How many of your male friends do you enjoy spending time with because they make good money and aren't assholes? Probably very few. For the rest, you have something in common that drives the friendship. The same thing is true in romantic relationships.