Good question - IDK! Based on what I've heard and seen (I have a lot of close friends who are women my age), there are a lot who talk about wanting someone super attractive, but all of them have also dated people who are noticeably less attractive than they are. So I'd guess the answer is somewhere between "a lot" and "a good amount". I'm sure if someone's absolutely hideous it will be a lot harder, but outside of the bottom ~10% of males, being good at conversing can make up for a lot.

> Specially since you can't do that much with photos.

As someone who isn't very attractive, I disagree. Photos can be a chance to make someone laugh or show them you have a (not-boring) personality. You can show people that you travel or do something adventurous, show people you like cute animals or are affectionate, show people a party pic so they see your wild side, etc. You just show them the attributes you want them to see, and make them want to be with you based on what they see.