I am fascinated by the way "fitness landscapes" manifest in companies OUTSIDE the financial fitness of the company's trade. People often act like trade fitness is the only realm where we compete in capitalism, but there are so many more.
Moat fitness for a company doesn't benefit their trade at all. Customers don't benefit when you kill a competitor, but you do.
Similarly PowerPoint doesn't benefit the customer or the business. It's a tool for employee theater, using it makes employees appear less fit to be fired.
And I like your point that unaccountability fitness is also an existential competition for executives.
I wish there were a big list of these for me to ponder.
