Ask HN: How can an investment services provider gain your trust

SS: Often incentives don't align between what is best for an investor and the bottom line of an Investment Services Providers. Consumers are often pushed/nudged into investments which they don't fully understand by unscrupulous ISPs which make money from quantity of transactions rather than from the long term benefit of the investment.

Two part question for HN;

1. If you personally have never made any investments into stocks, bonds, mutual funds etc, what behaviour/actions from the investment services provider would show you that they have your best interest in mind and they're interested in your long term success - instead of just being concerned with their own profits.

2. If you are currently investing into any type of tradable assets, what convinced you to go with your current ISP out of the hundreds of others you could have gone with.