I had written basically this same response fearing I was being overly judgemental before seeing your response but my gut was the same.

The posts read like sales pitches for someone solving a problem of making money for themselves by limiting their portfolio to candidates for whom $company had done the hard work of vetting by having previously hired.

Click-bait is a generous summation, I feel.

> What problem did you attempt to solve?

Two problems.

1. Finding a senior freelancer is hard. I've been unhappy with sites like Toptal and Upwork. 2. Being a senior freelancer is hard. Finding work, getting paid. We offer services for freelancers to take care of that.

Some people find it valuable.

Senior software engineers are reluctant to leave their safe FTE jobs to go contract because they don't want to do sales, chase payments, manage a business, etc. We help contractors with that. Once a contractor goes full-time contract through Facet, we try to keep them always busy with as much work as they want. So yeah, it's hard to hire those types of devs on a single contract. It's also hard to find them on sites like Toptal or Upwork because they get priced out of the market.