GPL is about user freedom. You're talking about someone else's freedom; not user freedom. GPL doesn't say 'you can't make money on this software' or even 'you can't do evil things with this software'. It just says you can't take away other people's freedom to use the software under the same terms.

So Apple are pretty much anti-freedom, since they for example don't like competing browsers (which are FOSS) and they don't allow them in their store. They also don't like people installing something they don't control, so they try to forbid it with DRM and other junk. The whole idea of lock-in is anti-freedom, since it reduces choice.