Fair enough! I suppose they are trying to compete with UrbanSpoon and other such "random place to eat" apps. I wonder how they see SMS working over an actual smartphone app?

On one hand, SMS allows all phones to be used for the service, but conversely disables the ability to use pretty graphics. Perhaps they will eventually offer both.

Edit: Sorry, corin_, thought you were the OP for a second. Reworded to more generic questions :)