1. Technology
2. Regulatory
3. Trust
4. Critical mass
This looks like it only address 1. Which is certainly a big hurdle but I would have loved to seen something explaining how to get 2 - 4 done.
From some of the answers bellow:
> You don't have to trust! 0x Exchanges are non-custodial
That's great. There should be a writeup on that front and center of the how and why.
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