I think the 1000memories guys might be trying a bit too hard in their attempts to memetically engineer attention-grabbing headlines.
A few days ago it was an appeal to standard-issue "the guvernment is messing with our internets!" rage: "The Law That Tries To Make Facebook Part Of Your Will". Now it's a shoehorned-in, tacked-on Star Wars reference as a way of talking about some design changes.
It's not that these aren't attention-grabbing headlines, it's just that it's a bit too transparent, and the actual articles don't deliver once my attention is grabbed.
