That may have been true 10 years ago, but now the feature set is so rich, that any new ones are really solutions in search of a problem rather than an actual user need. The average customer is pretty much using what Google dictates to get to the internet (used to be MS)
Nothing would change if the current feature set were kept constant
(except lots of HN's would be out of a job and Google might struggle to find new ways to show their ads)