this is kind of an interesting comment. especially since you mentioned bmw. with bmw, you literally are buying a brand. i know at least two motorcycle dealers that stopped carrying bmw because bmw required very specific, and very expensive, signage, paint scheme, flooring, etc. to just be a bmw dealer, even if the dealer carried other motorcycle brands (which were typically high-end italian brands).
the new kia stinger performance destroys the equivalent bmw car, at a significant fraction of the price. not to mention the stinger looks better (subjective) and has insane fit and finish.
my kia optima has a better fit and finish and leather than any tesla i have been in. with those companies, you are buying a brand more than anything.
> Apple's products still deliver Better Build Quality, Better finishing, Better Trackpad ( I hate the new enlarged size, but still one of the best trackpad out there ) better software integration.
every apple product i have purchased has quit working. my iPad air stopped after just two years of babied operation. it wouldn’t even turn on or charge. apple wanted $300 to “repair” it after claiming it wasn’t a battery issue. my macbook pro’s wifi card stopped after just five years, and many keys barely work due to key failure. the bluetooth never worked with speakers (a common and well documented issue). the chassis would shock me in certain scenarios (another well documented and known issue by users). again, it was babied. my macbook before that required three unsuccessful replacements of the dvd drive before they replaced the entire macbook. my brother’s iphone 7s plus stopped the day after the warranty ended. apple did nothing. another friend’s iPhone 6s plus would just barely work, less than two years in, even after a battery replacement by apple.
and better software integration? not even close. iOS has been a travesty on the iPad in terms of integration. (just try to use multiple audio, music apps and see.) hardly anything about apple’s software just works anymore. i constantly had issues with audio software breaking after basically forced os upgrades.