The difference lies in whether you willingly subjected yourself to this transaction (give eyeballs, get Maps service) or whether it was imposed on you without anyone bothering to mention or question it beforehand.
Also the gratefulness part is strange. The corporation has no gratefulness for me, why should we show it any kind of loyalty. It's not a living entity with a consistent mind or consciousness. It will change its will based on Wall Street's demands. It will ban you silently with no recourse.
