"[Peterson] became hugely popular following his swift rise to notoriety in the fall of 2016, when he refused to comply with university policy on addressing students with preferred gender pronouns." He publicly stated be had no issue using preferred pronouns, but his non-compliance was with Canadian federal Bill C-16 which forced their use and he felt was 'compelled speech' therefore unconstitutional. He framed it as a free-speech issue, but his opponents tend to frame him as a bigot who doesn't respect trans rights.