The idea of deliberate, clear, top-down oligarch manipulation of media is nonsense, I just thought the argument against that hypothetical to be empty. I do not find the lack of editorial consistency across outlets to preclude it. I could just as easily say the strong division around a low number of media sanctioned positions could even suggest the existence of warring factions of oligarchs. But I don't think that either.

I do think lots of small, deliberate and conscious editorial decisions are an evolutionary process that creates giant editorial shifts where none (or few) participants can see the forest for the trees while they're in the middle of it. Only after it's effects are seen does the change come into focus.