Then I think properly quoting that with a reference link to the report. People might not read it, but they'd at least know they could. As much as I don't like the 50 billion IoT by 2020 figure, a link would help me.

> Probably had 4 people reach out to us by the website in 4 months. its been kind of ignored till now.

The site is ignored because it hasn't been converting or is it not converting because it has been ignored?

I'd like videos that explain different ways I could use the products. Say I'm a shop owner, what exactly can it do for me. What's the problem it solves and how? You can get such a video for a few hundred bucks.

Resources on how to set things up.

An example application for developers.

One of the things we insist on in our own product: a dev must be able to extend the application in less than 5 minutes, a user can go through an example in one minute. All the products we shipped where we ignored this sold because they solved but sucked. We're shooting for self discoverable functionality next. It's painful to see a user struggle to accomplish something. Have you shown the site to shop owners and devs and observed them?

EDIT:

How would you take me from now to paying customer? How do I give you money?

Also, a counter on your front page on the amount of sales that went through your products would speak volumes and give you a nice KPI to track. Total dollar value, number of customers served, number of clients, average per client, average purchase amount.

A nice dashboard that tells you things, and help you guide this turning knobs (optimize for number of customers or average purchase price?)

If you can add endpoints for such stats for clients to tap into, generate reports, use with other BI tools, to help them steer their business.

Something to help them get an idea on their Net Promoter Score and then the backend to run language processing on messages and display what customers liked and disliked in a tree map. I.e: 60 percent of your customers are detractors, 40 % of these disliked the interface, etc.